5 Strategies on How to Make Money on TikTok in 2022

We live in the digital age, and now is the best moment to learn How to Make Money on TikTok fast.

TikTok ranks as the 7th most used social media platform in the world, with over 1 billion active users as of April 2022 and a constantly growing audience.

Many people have already figured out how to make money on TikTok, and for some, the platform is now synonymous with a full-time job and a comfortable income.

We will see in this article the best strategies to earn money in the application and we will answer all the doubts you have about monetization and income in the social network platform that continues to grow in popularity.

But before we begin, let’s ask ourselves the essential question:

Is it possible to make money with TikTok?

The answer is yes, obviously, anyone can earn money on this social network.

But for this, you need a minimum of creativity and find good ideas that can become sources of monetization.

While there are official ways TikTok runs to make money (see strategy #4 below), there are plenty of other ways to get paid on the platform, even if you don’t have a lot of subscribers.

Just like social media creators active on other platforms such as Instagram or YouTube, many TikTok users have started from scratch and have already found significant financial success through the social network and today enjoy a comfortable lifestyle, thanks to the 5 ways to make money on TikTok that ill explain you in this article.

Strategy #1: Partner with a trusted brand

Sponsored content on TikTok is defined as content for which you receive something of value in return for creating and distributing it.

For example, a brand might pay you to create a TikTok video explaining how great your lavender candles smell and look.

And brands are now very interested in the idea of ​​starting these kinds of paid collaborations to reach their audience. An influencer marketing study found that in 2021, 16% of US marketers planned to use TikTok for influencer campaigns, but in 2022 that number increased to 68%.

In other words, influencer marketing has really exploded on the platform.

According to the same study, companies want to partner with TikTokers who have loyal fans who trust them, especially in the context of the COVID-19 pandemic and ongoing social justice movements.

Here are some tips to get started with sponsored content:

– Only contact brands or organizations that you really like

If your TikTok account is all about your vegan diet and you suddenly start posting videos of greasy burgers, your followers are not going to like it.

Your sponsored content should be consistent with the content of your account.

– Make a press kit for your TikTok account

A press kit is essential for finding partners.

Such a document can highlight all the positive things about you and give brands good reasons to work with you.

It should include contact information, photos, videos, and your most notable achievements.

Websites like Templatelab offer free press kit templates.

Strategy #2: Partner with an Influencer

Now let’s look at the situation seen in strategy #1 from a different perspective.

If you have a business looking to increase its visibility on TikTok and make money, reaching out to an influencer whose content matches your brand is a must.

According to a recent study on influencer marketing, every dollar that a company spends on influencer marketing is an average of $6.50.

Additionally, most marketers today agree that leads acquired through influencer marketing are of higher quality than leads generated through other channels, such as email marketing or online marketing. organic search.

To find the right influencer, use the TikTok Creator Marketplace, a site that connects brands with influencers.

Any brand can participate, but for now, influencers can only access by invitation.

However, this option is currently only available in the United States.

For your European business, search for hashtags that match your industry and specific products or services, and scroll through the content to select the right influencer.

Strategy No. 3: Use Tiktok to promote your products.

If you already have an established product line, creating TikToks videos that can showcase them is an obvious way to make money. Make sure you make quality videos to get the most views and don’t forget to include a link to your online store in your bio.

Strategy No. 4: Apply for the TikTok Creators Fund

This is an app-approved way to earn money. On July 22, 2020, TikTok announced its new Creator Fund, through which the social media brand has committed $200 million to “encourage those who dream to use their voice and creativity to fuel inspiring careers.”

Given the success of this project, TikTok has decided to increase its endowment to $1 billion by 2023.

Tips Before Applying for the Creators Fund

You must meet the following requirements before applying:

  • Reside in one of the following countries: United States, United Kingdom, France, Germany, Spain, or Italy
  • Be at least 18 years old
  • Have a minimum of 10,000 followers on your Instagram account.
  • Your video has received at least 100,000 views in the last 30 days.
  • Have an account that follows the TikTok Community Guidelines and Terms of Service

You can apply for the Creator Fund through the app, but only through TikTok Pro.

Strategy 5: The Diamond Program

Before you even think about it, you need to focus on the basics of TikTok: providing good videos that generate views and gathering a large community of fans and followers.

Only then can you consider using the TikTok Diamond Program.

What is this Diamond Program?

On TikTok, users can purchase virtual currency with real money using payment methods authorized by Google and Apple.

These coins can be redeemed through virtual gifts that display different prices.

These virtual gifts can be offered to other users as a reward, for example, in case you want to encourage a TikToker whose video you liked.

When you give a gift, a diamond appears in the account of the user who receives it.

How much money can you make on TikTok?

The stats for the highest-paid TikTokers are pretty staggering.

Most of the highest-paid TikTokers are young and under 25 years old. But don’t give up hope, because no matter your age group, there are always ways to make money by making short TikTok videos.

The highest-earning person on TikTok is said to be a TikToker by the name of Addison Rae Esterling, a dance specialist who reportedly earns a whopping $5 million a year through the app.

Many TikTokers, unknown to the general public or international celebrities, make a very good living on the social network platform, such as chef Gordon Ramsay, who earned around $3.8 million from sponsored posts last year, or even Demi Bagby, the highest-paid. Fitness influencer who earned over $3 million from fewer than 50 ads in 2021.

Fun fact: The highest-paid dog on TikTok is called @jiffpom, a little Pomeranian who earns a whopping $12,540 per post…

5 Tips on How To Make Money On TikTok

Here are some tips to make money with TikTok:

– Always be authentic

In today’s world of social media, Internet users are primarily looking for authentic content.

In a 2020 study, 90% of respondents (among 1,600 adults) said authenticity was crucial for anyone deciding to produce video content online, but 51% thought most brands lacked authenticity in their content production.

Therefore, staying true to yourself is the surest way to grow your audience and make money.

– Be Memorable

You want your TikTok name to be something that will stick in people’s minds. So, try to be creative and come up with something unique.

Our Free Tiktok Name Generator can help you find the right account name!

– Get inspired by your favorite designers

If you don’t know where to start on TikTok, start scrolling through your feed to see what others are doing.

Some of your favorite creators are probably making money from TikTok.

Find out what they do, analyze how they do it, and then try to implement those same strategies.

– Do not give up your usual content

If all of your TikToks content is sponsored videos promoting this or that brand, your followers will leave your account.

So try to alternate your sponsored videos with the content that makes your TikTok account successful.

– Be persistent

Earning money on this social network is not easy, otherwise, you would know.

But, as we have seen in this article, it is possible to make a very good living from TikTok.

So keep producing quality videos no matter what, because hard work always pays off.